Research conducted to address various communications and marketing issues:

• Generate publicity with survey findings that reflect corporate or brand image

• Win new accounts through research showing understanding of prospects' business

• Increase communications effectiveness by testing reactions to public relations and advertising messages and concepts among target audience

• Monitor and analyze press coverage of company, brand or issue

• Measure appeal of special events and celebrity or athlete spokespersons

• Build brands by creating, evaluating and refining optimal positioning strategy

• Enhance corporate identity by researching and selecting best company name, logo

• Understand public opinion by tracking existing awareness, attitudes on key issues

• Assess most viable options in new product launches and line extensions

• Identify competitive advantage through analysis of competitors' performance

• Uncover emerging consumer trends and determine impact on company or brand

• Support sales force by providing research conducted among target customers